Gatorade: the Quest for G, the series show package. Energy, sparkle particles, 2.5d, 3d, volumetric lighting, type with ambient occlusion and the color of Gatorade.  From a few years back, this was on trend when it was made. It was the broadcast package for a Gatorade promotional feature that aired on YouTube.

Role: Art Direction, Concept, Design.
Creative Director: Chevon Hicks.
Produced for Heavenspot.
Client: Gatorade.
Agency: TBWAChiatDay.