MotorTrend First Look for Lincoln Aviator, 2020. Intro, type design and animation for a MotorTrend / Lincoln Aviator paid promotional partnership. Featured online in 1:1 aspect ratio format for social media. The published online promotion can be viewed here and here. This was a really fun, collaborative project. A big thank you to Mike and Nick, who I really enjoy working with.

Role: Art Direction, Design, Type Design / Layout, 2d Animation.

Creative Director / Producer / Copywriter: Michael Ruiz.

Editor, Lead Editor: Nick Sanders.

Footage provided by Client.

Produced at MotorTrend Group / Studio Ten.

Client: Lincoln Aviator / MotorTrend Group / Studio Ten.

Design boards. As a promotional partnership, the design uses the current (as of December, 2018) MotorTrend on air branding package as a guide, coupled with an elegance to reflect the Lincoln Aviator brand. The spot was designed in 16:9 center punch, 1920x1080, so that the design could function in both 16:9 and 1:1, 1080x1080, without the need for revision to accommodate sizing. These were the boards submitted to the client for review and approval, before animation began.

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